BMW (CNY 2022)

BMW asked for something more unique for this year's campaign. In essence, it refers to the creation of a new production and design of a LED Lucky 88 sign (fully customised) that allows customers to have their lucky draws played on.

Having drawn out the 3D dimensions and measurements, I worked with the client to get their approval and worked closely with the production team to ensure that their requests were met.ts customers for an increased level of sales.

Here are some of the work done.