Tan Chi

This assignment required us to create a brand guideline from scratch. As part of the branding effort, I created my own font pack, logo, merchandise, and design collateral. The topic on which we had to base the design was up to us, and the only requirement was that it had to relate to a real business. As a result, i gave it the name of my friend's home business - a roast pork business that was just starting out that month. Generally, I had a lot of fun and even created additional design collaterals that weren't requested, but I did it out of passion.